Siglio Pop-up at MoMA! (Wow.)


October 18th, 2020

UPDATE: MoMA has reopened! And so has the Siglio pop-up at the Museum Store!

UPDATE: December 19—The Siglio popup has stock of all available Siglio titles, including Memory by Bernadette Mayer, as well as the first edition of Sophie Calle’s Suite Vénitienne and the very last available copies of Book of Ruth by Robert Seydel! If you live in NYC, this is your best bet to snag Siglio titles by Christmas.

Siglio at The Museum of Modern Art, Museum Store, now open again!

The newly designed Museum Store at The Museum of Modern Art hosts a rotation of limited circulation publishers from around the world to further its mission to expand the range of books available to visitors of the Museum and store. Siglio, the second guest publisher presented, will be shaping the pop-up as an extension of its mission to champion uncategorizable works by artists and writers who invite readers to see the world anew by reading word and image in provocative and unfamiliar ways.

Founded in 2008 and now based in New York’s Hudson River Valley, Siglio is a one-person publishing house driven by its feminist ethos and dedicated to publishing uncommon books that live at the intersection of art and literature. Many books are explicitly image+text works; others embody conversations between the visual and the literary. Embracing heterodoxy, abundance, and experiment, Siglio’s list is defiantly eclectic and always expansive.

Emmanuel Plat, Director of Merchandising, MoMA Retail says, “We are pleased to present Siglio’s list to our audience to further the work they have done to bring art and literature to life.”

Siglio’s two spring releases are at the pop-up now. Memory by Bernadette Mayer (May) and The Saddest Thing Is That I Have Had to Use Words: A Madeline Gins Reader, edited by Lucy Ives (April), are authored by vanguard women artist-poets and feature image+text works that, while legendary, have been largely invisible since their making in the late 60s and early 70s. Two new fall books will be at the pop-up in late October—Felix Gonzalez-Torres: Photostats and Frog Pond Splash: Collages by Ray Johnson with Texts by William S. Wilson.

Three rotating themes (Stories/Investigations, Ruptures/Revisions, Poem/Book/Object) will guide the arrangement of the complete, in-print Siglio backlist—including books by Sophie Calle, John Cage, Nancy Spero, Cecilia Vicuña, Ray Johnson, Dorothy Iannone, and Joe Brainard—as well as a curated selection of related titles from over three dozen other small, adventurous publishers such as Atlas, Christine Burgin, Coracle, Granary Books, Litmus, Nightboat, Primary Information, Spector, Wave, and Ugly Duckling Presse.

Finally, for the occasion of the pop-up, Siglio will publish “The Improbable”—a tabloid-style newsletter modeled on Dick Higgins’s Something Else Newsletter—which investigates the rich and varied space between art and literature and the phenomena of image+text work. The first issue is currently available, and the second will be released at the end of November, or early December. It includes a range of forms (essays, treatises, ruminations, lists, playlets, questionnaires, little travelogues, visual art works, etc.) by an eclectic and exciting roster of poets, writers, artists, scholars, and curators.

Issues of “The Improbable” will be available at the Museum Store at MoMA for free they run out. They will also be given—in the tradition of Siglio’s Ephemera series—to Siglio Advocates (Siglio’s book subscription series) and to other selected Siglio supporters, as well as available through independent bookstores across the country.

The Museum of Modern Art, Museum Store is located at 11 West 53rd Street, New York City, 10019. Store hours here.